Year
Role
Company

Motley Paper Co.

Branding

Challenge: Create a brand from scratch starting with 100 logos inspired by "The World Tarot Card"

Solution: Used the characteristics of the tarot card to brainstorm and create a fictional paper and stationary supply brand, Motley Paper Co.

Motley Paper Co.
The World represents an ending to a cycle of life, a pause in life before the next big cycle.

Tarot cards hold two different meanings based on if they are upright or upside down, for the world tarot card I used the more positive meaning held in the upright position which has the meaning of success, fulfilment and wholeness.

Motley Paper Co. represents a coming together and goal seeking and is a symbol of fulfillment and wholeness—values pulled from the tarot card. Motley Paper Co. supports the belief that to achieve your goals at its maximum, you need quality paper. The brand believes that in order to surpass expectations in projects one should use the mantra that wholeness is achieved through quality materials.

Discover Phase, first 100 logos created exploring typography and logo options.
During the define phase of the work, I conducted a poll of the top ten logos to narrow down to the top three options.
Based by popular demand and using my own judgement, I choose these three to be most effective. From these three I worked on refining the final versions.
Final Logo Variations
Thank you card
Sticker