Year
Role
Company

Unmasked Selfcare

Exhibition + Packaging + Print

Challenge: To show the magnitude of design using packaging design and its intricacies as a form of protest.

Solution: A protest that points out the beauty industry's exploitation of self-care as a trend. Inspired by activist Rachel Cargle, “Unmasked Selfcare” is a protest that mocks the beauty industry’s exploitation of selfcare. The protest un-masks the reality of self-care through beauty products.

Unmasked Selfcare
Anonymous Survey Results
After Survey, I created a mindmap

Print collateral that plays off the "unmasked" aspect
All three variations of print collateral